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Soho House

Soho House Named a 2026 Industry Icon in Food, Beverage & Hospitality

Recognized for connecting creative communities through distinctive international Houses, thoughtful hospitality, and an expanding approach to wellbeing.

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From London Roots to an International Community

The Soho House story began in 1995, when founder Nick Jones opened the original club above his Cafe Boheme restaurant on London's Greek Street. Its early identity as a gathering place for creatives established a direction that remains visible in the Houses today: comfortable interiors, places to spend time together, and programming that gives members a reason to participate.

That idea now operates on an international scale. Soho House's current membership offering spans 48 Houses in 19 countries, with Every House membership connecting members to locations around the world. Its network includes city clubs, countryside retreats, and coastal destinations, allowing a recognizable approach to hospitality to take different forms in different places.

Soho House. Image: Soho House.
Soho House. Image: Soho House.

International Houses With a Sense of Place

The international collection reaches from London and the English countryside to Paris, Amsterdam, Barcelona, Rome, Copenhagen, Stockholm, and Istanbul. Across the Americas, the network includes New York, Los Angeles, Chicago, Miami, Toronto, Mexico City, and São Paulo. In Asia, Houses in Mumbai, Hong Kong, Bangkok, and Tokyo extend that creative community into very different cultural settings.

The individual buildings give that reach its character. Soho House Paris occupies a former home of Jean Cocteau in Pigalle, where Art Deco details and a collection of French art connect the club to its surroundings. Soho House Istanbul is set within Palazzo Corpi in Beyoğlu, pairing preserved frescoes with a traditional Turkish hammam and rooftop views toward the Bosphorus. Soho House Tokyo, the brand's first House in Japan, brings that approach to Aoyama, drawing on Japanese artisanal craft while bedrooms, club spaces, an outdoor pool, and a Wellness Studio support different parts of a member's day.

Berlin as a Standout Destination

Soho House Berlin is a particularly compelling expression of that balance. Opened in 2010 as the first House on the European continent, it occupies a landmark 1928 building in Mitte. The former department store's Bauhaus-style design gives the club a strong physical identity, while its interiors make room for the informal, expressive character associated with Berlin.

The House includes bedrooms, a screening room, a spa and hammam, and a site-specific Damien Hirst artwork in the lobby. Cecconi's Berlin adds Northern Italian dining, including handmade pasta and wood-fired pizza. A Soho Home Studio on site connects hospitality, art, and interiors as part of the everyday experience.

The refreshed Soho Health Club gives Berlin an especially strong new chapter. Its updated 4,703-square-foot space includes a gym floor equipped with Technogym cardio and strength machines, a BLK BOX rig and turf for functional and hybrid training, and Concept2 endurance equipment. The Berlin gym and spa offering extends to Reformer Pilates, private sessions, and small group personal training, with a daily class program organized around Restore, Form, and Power. A post-workout area provides space for stretching and mobility, while the lower-ground-floor spa offers massages, facials, beauty treatments, and a traditional hammam. The appeal lies in the range and proximity: a member can train, take time to recover, and return to the social spaces within the same House. For residents and members visiting Berlin, that makes wellbeing a practical part of the club experience.

Why Soho House is a 2026 Industry Icon

Soho House's contribution to hospitality lies in the relationship between place and participation. Its international reach connects a community across cities, while the individual Houses preserve reasons to care about the destination itself. Architecture, art, food, and programming work together to make each location somewhere members can build familiar routines. Berlin brings that approach into especially clear focus — its historic setting and distinctive interiors establish the atmosphere, while its refreshed Health Club adds another meaningful reason to spend time there.

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